Top Luxury Home Builders in Melbourne (2025): Market Insights, Builder Profiles & Buyer Trends
Melbourne continues to be a stronghold for luxury property investment in 2025, with affluent buyers opting to build rather than buy to ensure full control over quality, design, and lifestyle customisation. Despite rising property taxes and construction costs, the luxury housing market remains resilient, particularly in suburbs like Toorak, South Yarra, and Balwyn. Here, we explore the top-rated luxury builders in Melbourne based on customer satisfaction, build quality, innovation, and industry reputation, along with key market insights driving this trend.
Why Melbourne’s Luxury Market Remains Resilient
- Price Growth: According to a Reuters report, home prices in Melbourne are projected to grow by 3.5% in 2025, reflecting a stable upward trend in property value across high-end suburbs (Reuters, 2025).
- Tax Considerations: Property tax revenue in Victoria is forecasted to hit $19.8 billion in 2025–2026, more than doubling since 2015. While this may deter some investors, it has done little to curb demand in the ultra-luxury segment (Herald Sun, 2025).
- Prestige Sales: Record-breaking sales such as the rumoured $150 million Toorak mansion “Coonac” continue to underline Melbourne’s dominance in luxury real estate (Herald Sun, 2025).
Top Luxury Home Builders in Melbourne
1. Beulah
- Speciality: Architecturally iconic, green-integrated skyscrapers and mixed-use developments.
- Key Project: STH BNK by Beulah, a $2 billion twin-tower development in Southbank, set to become Australia’s tallest building at 366m. Designed with green terraces, tech-integrated luxury living, and public spaces.
- What Sets Them Apart: Innovation, sustainability, and trans-formative urban planning.
2. Metricon Homes
- Speciality: High-quality customisable luxury homes with a focus on energy efficiency and long-term livability.
- Background: Operating since 1976, Metricon has consistently ranked as Australia’s largest builder since 2016.
- What Clients Say: Known for their thorough communication and smooth project management.
3. Kay & Burton Projects
- Speciality: Bespoke high-end homes and developments for Melbourne’s elite.
- Unique Offering: Exclusive property services including private viewings, lifestyle experiences, and off-market access.
- Industry Quote: “It’s an aspirational sector… and it still chugs along really well.” – Gowan Stubbings, Executive Director (The Guardian, 2024)
Where Luxury Homes Are Being Built
- Toorak – Melbourne’s most prestigious suburb with estates regularly priced above $15 million. St Georges Road leads with a median value of $16.93 million (Herald Sun, 2025).
- South Yarra – Known for its luxury apartments, elite schools, and proximity to the CBD.
- Balwyn – Rich in history and consistently ranking among Melbourne’s most expensive suburbs.
Why Buyers Are Choosing to Build Luxury Homes
- Customisation: Buyers want homes that reflect their lifestyle, taste, and future needs—custom gyms, home theatres, lifts, and wellness spas are popular inclusions.
- Energy Efficiency & Tech: High-end buyers demand smart homes, solar integration, and eco-friendly materials.
- Lifestyle Shift: Many owners are moving away from apartments and opting for stand-alone homes that offer privacy, security, and long-term value.
Melbourne’s luxury home market continues to evolve, shaped by visionary builders and discerning homeowners who value innovation, personalisation, and long-term value. Whether it’s a bespoke home in Toorak or a skyline-defining penthouse in Southbank, Melbourne remains a top choice for luxury home creation.
For anyone considering building a luxury home in Melbourne, partnering with a reputable builder like Beulah, Metricon, or Kay & Burton Projects ensures not just elegance and quality, but lasting investment value.
